How a Fortune 500 Tech Company Cut Display Costs 40% Across 50 Trade Show Booths

Modular dye-sublimated fabric displays with 5-day turnaround for messaging updates — covering 12 events with 100% on-time delivery.

Booth Kits Delivered

Events Covered

40%

Cost Reduction

5 Days

Panel Turnaround

[ THE CHALLENGE ]

The Challenge

A Fortune 500 electronics company needed consistent branded displays for 50 trade show booths across 12 events in a single quarter. Each event required slightly different messaging and product features, meaning rapid turnaround for design updates was essential. The company's previous approach of commissioning custom one-off displays for each event was costing over $120,000 per quarter and generating significant waste, as displays were used once and discarded.

[ OUR SOLUTION ]

Our Solution

We designed a modular display system built around reusable aluminum tension frames with interchangeable dye-sublimated fabric graphics. This approach separated the hardware investment (one-time) from the graphics (low-cost, swappable). A template-based production workflow enabled the client's marketing team to submit new messaging through a simple approval portal, with 5-day turnaround for new panel variants. Graphics were printed on wrinkle-free polyester fabric using dye-sublimation for vibrant, photo-quality reproduction.

Capabilities used:Large Format Production Custom Print Production

[ THE RESULTS ]

The Results

50 complete booth kits were delivered across 12 events with 100% on-time delivery. The modular system reduced the client's quarterly display budget by 40% compared to custom builds. Reusable hardware frames eliminated waste — only the fabric panels were replaced between events. The 5-day turnaround for messaging updates gave the marketing team flexibility to respond to product launches and competitive developments in near real-time.

“The modular display system our print production team built for us has transformed our trade show operations. We get premium-quality booths at a fraction of our previous cost.”

Head of Product Design — Electronics Company

[ MORE SUCCESS STORIES ]